The current supplier of graphics chips for iPhones, Imagination Technologies, is fighting back against Apple after the Cupertino company previously announced that it would develop its own graphics solutions within two years. If that were to come true, Apple wouldnt buy chips from Imagination after that time, and this perspective has tanked that companys shares recently. Its stock price went down by more than half within a single day of Apples revelation, and has only lowered since.
To be able to fight back, Imagination is selling off two businesses, one which is focused on embedded processors, and another having to do with licensing patents related to mobile and the Internet of Things.
At the same time, the company is starting a formal dispute resolution procedure with Apple, hoping that the Tim Cook-led corporation will agree to license some of its graphics patents.
Imagination says Apple can not develop its own mobile graphics chips without infringing on at least some of its patents, but Apple thinks otherwise - hence the dispute resolution procedure, which should hopefully clear things out. This process is set up under the two companies existing licensing agreement.
According to Imagination, its been unable to make "satisfactory progress" on a new licensing agreement with Apple. "Apple has not presented any evidence to substantiate its assertion that it will no longer require Imagination’s technology, without violating Imagination’s patents, intellectual property, and confidential information", it claims.
This is a very important matter for Imagination Technologies, because iPhones currently bring it huge royalty payments - 60% of its revenue originates at the PowerVR division that Apple licensed GPU technology from. Were those payments to stop, its very existence will be threatened.
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